When illustrating new software to clients, its usually difficult to tackle questions and issues that the client have. Hence, a software is of benefit to users if they have a good grip of how to make good use of it effectively. Tech professionals are therefore required to generate software demos that are easy to understand since most of the users are always unique. Forbes tech came up with plans that tech professionals can use to engage users and garner feedback to enable them to focus demos effectively.
1. Do your homework
Understanding your audience’s needs and predicting the tastes and preferences of your customer is of a great deal. Know your client and adapt to their nature. For instance, when engaging with a CEO, it’s advisable to focus on profits that are brought about by the product. While dealing with a CTO, it will be advantageous if one speaks about the technical aspects of the product.
2. Start with the why
Explaining to clients why they should purchase your software it the best way to entice them. One needs to give them reasons as to why they should go ahead and pick your product. Advantages that are associated with your products, how the product is going to benefit them in a personal level is also paramount.
3. Focus on client goals not products
It’s of great importance if clients understand how the product can help them achieve their goals. discussing on cases that clients have gone through and how the products assist them to overcome them can be very effective. It will be of great significance if you focus the demos on client’s goals and what will lead them to being promoted.
4. Focus on showing ease of use
The goal should not be impressing everyone with level of complexity. Rather clients should understand easily how to use the software. It’s advisable for tech professionals to use pointers and overlaying text to visualize demos.
5. Focus on solving client’s challenges
Every client always purchases a product because they have a mystery that needs to be puzzled out. Tech professionals are therefore recommended to research client’s problems, and showcase how the product can be used to solve the challenges during their demo.
6. Show a day in the life
Present to the customers how the product can be used to tackle day to day tasks instead of talking only on how the product can be of benefit. This will be of great help as clients will see how they can use the software to tackle their personal tasks.
https://www.forbes.com/sites/forbestechcouncil/2019/12/12/13-demoing-strategies-that-make-tech-software-compelling/#2d5203f869ac
