For the past decade, one of the most successful companies in the world has continued to be Apple. In this time period, the company has continued to build and maintain a strong reputation for innovation while also continuing to provide great service to customers. Due to this, the company has amazing brand loyalty from customers that look to use any product or service that the company provides. Today, it now appears that Apple could be venturing out into another industry that will add a lot of competition to the world of entertainment (https://www.syfy.com/syfywire/apple-to-take-bite-out-of-netflix-and-amazon-by-making-content-free-for-device-holders).
Over the past few months, Apple has continued to drop hints that they would be venturing out further into the world of entertainment. One of the biggest moves that the company would be introducing would be a new streaming media platform that would allow them to compete directly with Netflix, Amazon, and other similar services. While the Apple service is still awhile away from being released, appleinsider.com reveals that they are reportedly investing billions of dollars into the creation of new original content that could be used increase the amount of users.
While Apple likely would have already been successful with this platform, the company recently made another announcement that got many people very excited about the new platform. Apple will reportedly be offering the new service completely free of charge for anyone that has an Apple device and uses the mobile application to use the service. This will include watching it through the Apple iPhone, iPad, or other device.
The free charge is something that will likely be very exciting for any user. Since Apple already has a huge following of loyal product users, this will help to ensure that there are plenty of viewers as soon as the service is released. Those that are large fans of streaming content will also like the large library that is expected to be released immediately. The company reportedly will have around two dozen programs available for view as soon as the product is released.
While Apple will likely have a good following after the service is released, it remains to be seen if they will need to raise prices in the near future. As the company continues to feel pressure to continue to provide new content, they will likely need to raise some prices in order to compensate this. However, they may also be able to raise the prices of the devices to hide the streaming service charge.
