Just the other day, Apple released iPhone X –pronounced as iPhone 10. This is a phone that embraces facial recognition meaning that the phone can use facial recognition to identify you as the owner. This means that finger print technology has not been incorporated in this new model. During the launch, Apple was quick to note that the device can even work in darkness. To make this a reality, the FaceID has been designed to use over 30,000 infra-red dots that are supposed to identify the owner. This makes it more difficult to fool compared to the TouchID system that was being previously used. With these new features, iPhone X becomes the most expensive phone by Apple up to date. The phone is expected to go on sale on 3rd November. You will have to part with $999 for the phone. For the 256 GB version, the phone will cost you around $1149. Comparing the iPhone to Samsung Note 8, the phone is quite an upgrade as Samsung Note 8 goes for $930 despite having a storage of 64 GB. According to comments from CCS Insight Consultancy experts Geoff Blaber, he sees iPhone X as a long-term investment from Apple. They are building the next generation of the hardware that will be used by iPhone in the future.

Some of the standard features of the future phones incorporated by the new iPhone include its new design that uses the organic light-emitting diode. However, the first challenge for Apple will be to acquire the sufficient supplies of the diodes. This is a technology that’s already being used by LG and Samsung. On their part, Apple mentioned that the new technology would ensure more accurate colors while at the same time achieve what they called true blacks. Before the arrival of iPhone X, the most expensive gadget by Apple was iPhone 7 Plus that cost $969. A technology expert referred to the ability of the electronic giant to make their consumers spend more as remarkable and legendary. Strategy Analytics analyst Neil Mawson said that the high element of pricing is meant to match the number of phones that Apple can produce with demand. He referred to the tactic as constrain demand. Analysts also say that the company has always had a $1000 phone in mind. This is a product that will help the company hit the $1 trillion evaluation that the shareholders have been demanding for.