In a very short period of time, finding dates online through sites and social media has gone from a default strategy to a very popular way to find a mate. The older types of sites geared towards finding who you would spend the rest of your life with are easily being replaced with new types of “gamified” systems such as Tinder and Plenty of Fish. However, the equation has mostly remained the same. No matter the site or application, users will create a profile to portrait their best qualities in order to lure in prospects.
This industry is apparently seeing a boom in the amount of users. Because of this, there is a high influx of new sites and apps being created to accommodate and make money off of the boom. Some sites are also finding ways to reward users who put up profiles that are not exactly honest or transparent in order to lure in more users for the site.
Nevertheless, the online dating industry continues to change. New startups are being introduced using blockchain in their equation in order to overcome some of the hurdles facing this industry. The blockchain technology can offer the ability for more creative models to be made which will shift the incentives to create a better experience for all users.
The Problem With Transparency
According to Investopedia.com, one of the major problems with online dating since the beginning is honesty. In a real world setting, there are less chances for people to lie and deceive others. However, the ability to lie online about who you are, what you do for a living and even how you look can all be completely easy to accomplish. The main issue with this is because of the lack of any incentive to be transparent.
Blockchain technology is built with the idea of creating a dating arena where there is full immutability and transparency. These are two factors which play a vital role in verifying the identities of the users while still offering full privacy. Users will be able to freely and easily share information with other users while still keeping that information private. It will, however, be easier for that information to get verified and validated.
Improving Matchmaking Process
The other problem that many find with online dating is that it is not always so easy to find matches. Even with the popularity of online dating, most people still rely on real-world social settings to find their dates and matches. Blockchain technology is working towards finding many ways around this as well by adding new ways for people to find their matches based on their likes and dislikes.
