Threads, a standalone messaging app from Meta, lost half of its users after its launch in May 2023. The app had amassed 100 million users in its first five days, but by July 2023, its user base had dwindled to 50 million.
There are a number of reasons why Threads lost so many users so quickly. The app was not very different from other messaging apps on the market. It offered a number of similar features, such as one-on-one and group messaging, as well as the ability to share photos, videos, and location. This made it difficult for Threads to stand out from the competition.
Threads was not integrated with other Meta apps, such as Instagram and Facebook. This meant that users could not easily share content from Threads to their other social media accounts. This made it less convenient for users to use Threads, and may have contributed to their decision to abandon the app.
Threads was not marketed very well. Meta did not do a lot to promote the app, and it was not clear to many users what Threads was or why they should use it. This lack of marketing may have also contributed to Threads’ low user retention.
According to a report by Sensor Tower, Threads lost another 10 million users in August 2023, bringing its total user base down to 40 million. This suggests that Threads is not able to retain users, and that its user base is continuing to decline.
Threads has lost a total of 60 million users since its launch. This represents a 60% drop in its user base. This is a significant loss of users, and it suggests that Threads is not a successful app.
