The video content perspective has risen in popularity on different kinds of online platforms; therefore, consumers According to savvy brands reports, video content has enhanced marketing strategies, specifically when it comes to Generation z and millennials. Conversely, it has led to a ubiquitous presence in customers’ lives, making them understand how it disrupts the viewing experience. For example, since sitcoms started airing on commercial and television breaks, many have become advertisements and entertainment enthusiasts across the United States.
Even though it is about fifty years since the first and foremost sitcom to be aired, many acknowledge that advertisements typically interrupt entertainment. Such interruptions include the mid-roll and pop-ups adding breaks. Streaming video abilities have skyrocketed over the decades; however, the advertisement perspective remains relatively static. Gurp Rai, the unique droppTV Chief Executive and founder has recently gone viral across social media in the United States.
Instagram subscribers flawlessly tag a specific product in photos, but there isn’t a familiar video platform. His main objective was to design a platform to consume content and shop without any hassle. After intensive research, he noted that the idea had been tested severally, but nobody has managed to unveil it globally. Therefore, he collaborated with his colleagues to develop a platform that offers commerce, streaming, and entertainment services to customers around the globe. They incorporated artificial intelligence and machine learning to enable consumers to shop directly within any multimedia streaming content. As a result, it simplifies the purchasing approach by allowing consumers to click and select the product they are interested in.
Beware that music video typically exists as the intersection of art, music, fashion, and culture and plays a significant role in the entertainment industry. Many artists have significantly showcased their capability in the shopatainment, such as the Ashanti and A$AP Mob’s A$AP TyY. Its market arena has achieved incredible transactions due to partnering with many global brands such as the Agenda Show, Vera Moda, LG, and GOOGI. Business gurus can deploy the golden idea of shopatainment to numerous business empires and private sectors amicably.
Its specialist developer team anticipates designing a native e-commerce platform that will collaborate with streetwear fashion trade and global lifestyle to boost its operations at B2C festivals and B2B conferences. As a result, both consumers and buyers will achieve much brand experience through its responsive and interactive e-commerce platform. They will also shop across top-rated multimedia streaming content lively. Besides, they will access a wide range of brands that aren’t physically showcased at the shows ceremoniously.
