Tech and internet-related content are everywhere, but how do you know the right product to use and where to find it? I created this list of Search Engine Optimization tools to help you get up to speed.
Tech-related products and services are abundant today in a variety of different industries. Some may be familiar, while others may be new or unknown. Though there is a growing awareness of technology’s influence on our lives, not everyone is aware of the search features, benefits, and pricing options for these products or services. Let’s dive into these tools.
Search Engine Optimization
People think of the top Search Engine Optimization tool like Google’s Keyword Planner Tool or the “free AdWords keyword tool.” This tool is a great place to start a conversation with yourself about what your target audiences are asking on the internet when they are looking for something like what you have to offer.
Keyword Planner
Keyword Planner tool is a great place to start, but according to Google, it only provides keywords relevant to your business, not the entire industry. For example, the accessible version of this tool will only tell you keywords related to your product or service. It might even be specific to a country, so if you have an international target audience and focus on different countries that are prime for your product or service. So, by all means, use this tool as proof of concept for potential keywords for your search engine optimization campaign, but don’t stop there.
Google Trends Tool
Another great free tool is the Google Trends tool. You can use this tool to see what people are searching for these days in general or by location. It can be helpful in the early stages of a campaign to identify if the product or service you sell has increased interest from anyone outside your usual target audience.
Conclusion
These are just a few Search Engine Optimization tools that you can use to help run a Search Engine Optimization campaign for your website. There are also other tools. For example, Google Content Experiments or “free workstream tool” is another excellent way to test your campaign and see which keywords work best. Many others out there have the same functionality and similar pricing options, so do your research before you buy.
