With over 83.72% of the world population owning smartphones, more brands are shifting to social media marketing. The good news is that compared to traditional forms of marketing, social media marketing is relatively cheap and, at times, free. That implies that even small business owners can reap the benefits of marketing in these apps. Below are some ways you can create brand awareness, attract new clients and retain your old ones.
Informative, Interactive and Educational Content
Clients don’t just want to be entertained and marketed to. Although that’s important, consumers also want to understand how your products or services will benefit them and make their lives easier. This is important as it makes your content authentic which puts your brand in an authoritative position.
Engage with The Audience
Clients want to feel like part of a brand. And the best way you can achieve that is by starting a conversation with them. This can be done by asking a question or asking for suggestions on how your audience thinks you can improve on service delivery. If you have a brand that markets female clothing, a question like “What would you prefer? Dresses or trousers?” lets you know what your clients prefer and what will sell out fast. Simply study where most of your audience is and what time most people are online and spend time interacting and answering questions related to your product or services.
Video Marketing
According to research, over 85% of U.S internet users engage in watching videos monthly. As a result, creating social media marketing videos is key to attracting more people to your page. Remember, your videos should be fun to watch, informative, and short. A creative video of you answering client questions is a great tactic. Remember, in social media, images sleep louder than words.
At times, something as simple as mentioning your client by name or tagging them on a response post makes them feel cared for. Don’t forget to offer gifts and discounts. People love free things. Remember, referrals are the most successful way to attract a new customer. Therefore, don’t focus too much on new clients and forget about your old ones. Last but not least, encourage your customers to leave a review.
