Designing a website requires attention to detail and understanding the factors that might impact your site’s success. A well-designed website will result in a reputable site that brings in more traffic to a higher conversion rate. Here are three website tips you should know.
1. Stay Mobile Friendly
When a customer visits your site on their phone, make it easy to find what they are looking for. One of the best ways to make your site mobile-friendly is to have a separate URL for your mobile site. This will help you, direct users with a link in the footer of your webpage.
Testing your site on various mobile devices is also helpful, and there are various resources to help do this. This also provides detailed information on how your website looks and how well it performs.
2. Create Engaging Content
Aside from creating a high-quality site with deep and engaging content, you should also consider the different types of content. For starters, if you are having trouble getting visitors to your website, ensure that your homepage is inviting.
There are different ways to do this, from creating text to having a multiple image gallery on your homepage. You can also use animation or change backgrounds in photos to drive interest in the page. This can be especially effective during holidays when people spend considerable time browsing social media for fun items or information.
3. Optimize Your Site
As mentioned, visitors do not remain on your website for long if unsatisfied with its services. Once you have created high-quality and engaging content, optimizing your site for conversions is time.
You can do this in various ways, but the most successful approaches include split testing different landing pages or tweaking other elements like optimized titles, content placement, and featured images. It’s also important to consider how people come to your site from search engines.
Several tools can help you identify the best keywords and practices for optimizing your site for those keywords. You can use these analyses to help improve your search engine rankings, further supported by backlinks from external sites.
Conclusion
As a small business owner, you’re responsible for the success or failure of your website. If you are struggling to get people to come and stay on your site, give yourself adequate time to make it user-friendly and useful.
