Google is arguably best known for its popular search engine, though the technology company is also well-known for its Android operating system, one that virtually every popular mobile device on the face of planet Earth runs, outside of Apple’s iPhone, that is.

Currently, the European Commission has two outstanding cases against Google regarding its Android operating platform and Adsense for Search. These cases will, in fact, go through the system, according to European Commission Competition Commissioner Margrethe Vestager, though they’ll likely take years to reach a ruling.


The European Parliament has recently questioned the structure of business Google, primarily because it’s too large, which is a problem because capitalistic socities don’t perform as well whenever businesses don’t have ample competition. The aforementioned group adopted a view that Google should, in fact, be restructured, with the measure being taken up in support by a margin of 445 to 104.

However, even though the ruling was agreed upon by membbers of the European Parliament, Google will not actually have to change as a business. The only legality that could make Google change its business structure would be if United States federal government authorities got involved and requested such to happen, as they did some decades ago when Ma Bell was broken up.

Just last year, the European Commission handed down a fine to Google in the amount of a whopping $2.7 billion for not operating in concordance with the antitrust mandates laid forward by the European Union (EU), as it was able to promote its own interests more than other similar sites could by showing paid results from Google Shopping above competitors’ e-commerce web pages, and that’s if – a strong, firm “if” – those ads were even displayed in the first place.

Google actually did, in fact, change its operations to adopt what the EU and European Commission wanted, deciding to create a form of selling ads by which a digital auction of sorts was employed. However, even though Google did what thee two organizations wanted, it seems as if such changes weren’t substantial enough to satisfy them.

In response to Google’s insufficient changing of its operations, the European Parliament accepted the aforementioned referendum that suggests Google segregate services for its popular search engine from those involving ads, marketing, or any other type of commerce.

Simply having an auction for ads isn’t good enough for the EU.