The need for digital marketing technologies is escalating amongst businesses worldwide. DLF Limited, the principal commercial property developers in India is one of the organizations that is taking this move very seriously. In the shopping centers and malls where it operates, the company plans to install Wi-Fi for its customers. The approach of using technology to target mall clients is advancing in a breakneck pace. They are aiming to centralize every service to swell up the income and also for convenience purposes.
Some of these malls, such as Phoenix Mills, are in search of technology that will supervise their customers. This advance will allow the company to spot the arrival of their customers into the malls and give offers that will make them pay more. Select City walk on the other hand forecast to employ a person in charge of technology to facilitate the spearheading of the mall’s tech and digital promotion incentives.
Anupam T, the vice president of Mumbai’s Oberoi Mall explains the need for customer-oriented IT as the company has by now built supervision tech systems to run the shopping mall. They focus on getting information from a wide range of tech including the car traffic and acquisitions that have been made through their loyalty programme. The information gathered in this approach will be used for examination and business intelligence that is specifically designed for the shopping mall. The mall plans to extend these service to developing apps that customers can use to find the way to their parking lots.
Advertising is imperative for any business, whether in a small company or a large corporation. Malls are now advancing their marketing techniques to digital platforms permitting them to conduct custom-made advertising. Phoenix Mills amplified their advertising budget from a previous 5% to present’s 15% to achieve the designated goals. Rajendra Kalkar, president of the Phoenix Mills, emphasized on the point saying that marketing is becoming more digitalized and it is a future that businesses cannot afford not to take notice. DLF plans to offer the free Wi-Fi service to its customers as from July. Once a customer registers, they will have the right to use Wi-Fi for two hours in any of its malls.
Naaptol, the leading online purchase website in India, is planning to expand. According to a senior company representative, Naaptol intends to build over 150 franchise stores throughout the country within the next two fiscal years. Today, it launched its first franchise store in Hyderabad and had also opened other four. The company’s 2018 target is to construct over 27 stores. This is Naaptol move towards greater services for customer satisfaction.
