You don’t have to look far to spot a Redbox machine. If you’re like most people, you’ve used one of these kiosks at least once. You might even be a regular customer for this company. If you utilize this rental service for video games, be prepared to receive some bad news. Here’s more information behind why Redbox will no longer offer video games to customers.
The Strategy Behind This Decision
Technology causes industries to change at a rapid rate. With that in mind, a Redbox customer service employee went to Twitter to explain the reasoning behind this company’s decision to stop renting out video games, citing industry changes. The customer service rep also noted that Redbox will continue to offer physical copies of movies to the public, which is something this company continues to excel at.
One reason for this might be due to stiff competition as several video game industry legends including Microsoft and Sony offering on-demand gaming services. While it’s had less than a great launch, Google’s Stadia is also trying to gain traction in the world of video game streaming.
Another industry change could be that many gamers are purchasing digital copies of games. These games are often cheaper than their physical counterparts. Also, it allows people to download games from the privacy of their homes.
Rental Chain Offering Massive Deals
While this decision is something many gamers will feel sad about, Redbox is planning to sell a lot of their video game inventory to the public. What’s even better is that these prices are some of the best deals of the year.
GameSpot was quick to find and report a list of all available deals. A few notable deals include newly-released titles including Mortal Kombat 11 for $17.99 and Borderlands 3 for $20. Other great deals include Marvel’s Spider-Man for only $10 and Hideo Kojima’s Death Stranding for $25. To purchase these games, you’ll need to enter your zip code to find out if a title is available at a Redbox near you. Next, you’ll need to visit the location in-person to pay for and obtain physical copies of the games you want.
To summarize, rental giant Redbox recently announced its plans to phase out its video game rental service. Instead, this company will continue to focus on renting out physical copies of films.
