WineShop At Home recently won the award for the best marketing and social media company in Napa Valley, California. This is not the first time the winery has won an award due to its exemplary services in the wine sector and general business, as well. The company has been in the industry for several years and has recorded significant success in the wine sector.
The issue of direct selling has been a major business achievement in the marketing sector, where the company has introduced flexibility in marketing, niche marketing approaches, reduced marketing expenses, and increased income through customization marketing. Besides the aspect of direct wine sales, the company has been involved in other strategic plans that have played a key role in its development.
1. In-Home Wine Tasting
Millions of people around the world are aware of wine and different brands of wines in the industry. However, many people out there don’t consume wine either because they are non-alcoholic or they don’t know that wine is good for their health. To bring this group to the wine party, WineShop At Home has introduced an in-home wine tasting strategy.
This approach includes using wine consultants to take various brands of wines at home and to allow people to taste before making a purchase decision. This approach has significantly increased the number of customers in the company while at the same time increasing revenues.
2. Direct Buying
Most of the wineries in the United States have various distribution and marketing channels. Most of the channels don’t come into contact with wine producers. They use distributors and other wine dealers to sell their products to the customers. This is a reliable approach because it helps the company to save money.
However, it is an expensive strategy because distributors will always add some markups to create profits. However, WineShop At Home allows customers to buy directly from the company. This approach does not only create a harmonious relationship with customers, but it allows them to buy wine at a subsidized cost.
3. Innovative Wine Brands
People are accustomed to red and white wine. However, WineShop At Home is using innovative technology to come up with other innovative wine brands that cannot be seen anywhere in the world. Using technology to revolutionize the wine sector is an attractive business approach that can play a vital role in attracting new customers to the business.
Over the last few years, the personal tastes and preferences of various consumers have drastically changed. People have varying needs when it comes to various products. Having different varieties of wine brands will attract new wine users who are looking for alternative wine products.
4. Healthy Consumption
WineShop At Home views wine as food. This perspective has helped the company to come up with health sensitive wine brands that do not have negative impacts on the users. Nevertheless, people are currently concerned about what they are consuming due to the increased lifestyle diseases, most of which are associated with alcohol consumption and other foods and drinks. Paying attention to health in wine production is a unique way of addressing changing consumer needs and preferences.
