Verizon recently announced and launched a new wireless service provider named Visible. Well, technically it’s a new provider that just happens to exist within Verizon. Visible offers unlimited talk, text, and data at a low monthly price. Certain characteristics make Visible a unique wireless service provider with a key selling point. Although signups are limited right now, a wider rollout is coming in the near future.
The Basic Details And What Consumers Need To Know
For $40 per month, Visible subscribers receive unlimited talk, text, and data. Visible doesn’t operate its own stores in order to minimize overhead. The only way users access the company is through its mobile app. Everything from signing up for service to paying a monthly bill is done through the app. Unsurprisingly, service comes from Verizon’s network, and Visible is a prepaid service rather than a postpaid service.
Currently, an invite-only system limits the number of subscribers. A current subscriber needs to invite an interested individual onto the platform. All users must own a newer iPhone model to use Visible. According to the company, Android smartphone compatibility is coming within a few months but isn’t ready right now. Only the single unlimited everything plan is available through Visible, so users have one (excellent) option.
Visible comes with the limitations one would expect. For instance, users are limited to 5 Mbps speeds, and Verizon subscribers receive priority over Visible subscribers. Video streaming is limited to 480p while using the service, which may disappoint some users. All of these caveats are common with MVNOs that piggyback off another provider’s network. Then again, Visible doesn’t fit the bill as an MVNO for one main reason.
As previously mentioned, Verizon actually owns Visible and provides its network connectivity. Visible isn’t a separate entity from Verizon, either. It’s best described as a rebranded version of Verizon that’s not a traditional company. In the case of MVNOs, an MVNO is either an independent company, or a separate company owned by a provider. Visible doesn’t really fit the description of either type of MVNO.
None of this matters as Visible is still an excellent value for potential subscribers. A wider rollout for the service is expected. Unfortunately, no solid date is available for Android smartphone compatibility. Visible’s $40 per month, no-contract setup is an incredible option for consumers. Verizon’s cheapest unlimited plan doesn’t come anywhere close to this price point, so Visible should prove popular with consumers.
