This post provides an in-depth review of the top four free Google tools you may consider.

1. Google Trends

Google Trends allows you to see how search queries change with time. In addition to that, when people search for your keyword, it compares various words and phrases to know the best one.

Another remarkable feature of Google Trends is that it allows you to select your country or region. It ensures that you get results according to your geolocation. This is a good strategy for attracting local customers.

2. Google AdWords and Keyword Planner

Google Keyword Planner is the pioneer of keyword research tools in SEO. It is very simple to use. Once you enter a seed word in the search bar, it provides you with a plethora of suggested keywords associated with it.

You can consider the keyword planner as a workshop for establishing new search campaigns or broadening existing ones. It gives you the capability to find keyword and ad group insights, historical statistics, and lucrative bids usable with your campaigns.

3. Structured Data Testing Tool

Structured Data Testing tool from Google allows you to establish a prototype, test it, and make on-the-fly adjustments to your site markup. It also reports syntax errors occurring in the structured markup within a site.

Another function of this handy tool is to validate the markup, particularly for Google search features available for open or partner-assisted application. The search gallery shows rich search results and snippets that you can use to improve how Google accesses your markup.

4. Google Consumer Surveys

The most integral part of your business branding and marketing process is to understand your audience. It is the key to generating targeted content and services on your website. Conducting a private survey can be quite costly and time-consuming.

Google Consumer Surveys gets you vital information on the behavior of consumers, how they view your site, and the nature of their experience on your site. Such information is invaluable when you want to evaluate the content category or redesign your site to be more SEO friendly.

In addition to that, Google Surveys is designed to enhance how your website is crawled and indexed by Google. This will show you how visible your site is as well as the available opportunities that can help you improve the indexing of your site.

These are the four essential free Google tools that you can use to enhance your search rankings.