Apple has continued to be one of the most innovative companies in the world over the past decade. Ever since the company came out with the iPhone more than 10 years ago, it has continued to impress consumers and investors with the innovation and popularity of the products. Over this time, Apple has continued to unveil new products each September, which helps to build momentum for a lot of sales leading into the fourth quarter. This year, Apple will once again host an event that will discuss their latest iPhone iterations and many people have predictions about what will be unveiled (https://www.cnbc.com/2018/09/07/iphone-xs-iphone-xs-max-ipad-pro-sept-12-event-expectations.html).

This year, one of the biggest predictions is that there will now be three different types of iPhones that are unveiled. The recent reports have stated that Apple will release a new version of the iPhone, which will be a successor to last year’s iPhone X and will have a 5.8-inch display. The company will then also release a new phone that will have a 6.5-inch screen. The smaller phone is expected to be called the iPhone XS while the larger phone will be called the XS Max.


According to Bloomberg, both of these phones will use a newer OLED panel and screen, which will be brighter and more colorful than ever before. Those that are shopping on a budget will also be able to purchase a more affordable phone that has a 6.1-inch display that used LCD technology as opposed to the new OLED.

One of the most highly anticipated features in the new phones is that there will be a new battery. As opposed using the older square shaped battery, the new phones will use a battery that is shaped like an L. This will allow the battery to fit better into the phone’s casing, which will also lead to a larger battery life.

The new iPhones will also be much larger in storage size, which is a common theme each year. While 32GB phones used to be the common option, there will now be an option that will allow for up to 512 GB. While this seems very large, it will continue to be a necessity as pictures and other data continue to be more detailed and require more storage space individually. For example, the new camera will now feature a 12-megapixel resolution, which is much sharper than the camera was in the past version of the iPhone.