With so much rivalry on the web, having a website alone is not enough. These four guidelines can help simplify your website’s navigation for new visitors.
1. Make Your Site Mobile-Friendly
A website’s success depends on how well it displays on mobile devices. On average, adults in the United States spend over five hours daily on their phones, and over a third of all online purchases are made on a mobile device. The mobile version of your company’s website, of course, should be simple to navigate.
Visitors will quickly lose interest in your business if they cannot easily read and navigate your site from their mobile devices. In addition, Google’s search rankings will suffer if users have a poor experience on mobile, making your website less discoverable via organic search results.
2. Make It Simple to Locate
Domain names should be identical to or descriptive of the business they represent. Moreover, you can have numerous domains that all redirect to the same website. To achieve this goal, it’s necessary to use a combination of paid advertising campaigns, content marketing, keyword research, and technical SEO best practices.
3. Make Sure Your Contact Information Is Visible above the Fold
If your company’s success hinges on individuals reaching you or your sales team, make sure that contact details are easily accessible.
According to Web.com’s CEO David Brown: “Your contact information should be accessible, preferably at the top of the homepage,” meaning that site users shouldn’t have to dig around for a phone number or address before contacting the company. Put your social media links in the header or footer of your website so that users can quickly find you there.
4. Make It Simple to Navigate
Weebly’s co-founder and chief product officer, Dan Veltri, suggests keeping the primary menu to no more than five tabs with descriptive titles. In addition, make it easy for visitors to return to the site’s front page from any subpage. Your website’s reader may not always land on your homepage after a Google search.
Finally, search engine rankings are how the best results for a query are selected. Relevance and trustworthiness are the two primary factors used to determine placement. Add a lot of useful content, like separate articles covering many facets of the topic. Size, popularity, and inbound links from other authoritative sites are all important metrics for establishing credibility. Useful SEO tools for small businesses facilitate website optimization.
